Users also need to care for their character by feeding them, potentially encouraging responsibility. For example: Playing games helps girls earn online currency to buy things, but also helps boost their bimbo's IQ. The site could teach girls a few positive lessons in a fun way. The U.K.-based MISSBIMBO.COM offers users the chance to create a virtual pet-like avatar - a female 'bimbo' - and features more than 30 levels, which players can advance through by doing things like changing their bimbo's hairstyle, buying her clothes, and renting her a virtual apartment.